PDF Artical found on CiteSeer which introduces how to discuss and talk about the vague and abstract notions of Ambient technologies as it relates to funding.
They specifically focus on a voice activated MP3 player embedded into a jacket.
"Ambient Intelligence Visions and Achievements: Linking Abstract Ideas to
Real-World Concepts"
Menno Lindwer, Diana Marculescu, Twan Basten, Rainer Zimmermann, Radu Marculescu, Stefan Jung, Eugenio Cantatore