Classes 08 Overview

- Midterm presentations.... round 2
- Photos
- Marketing -101
- Homework / next class

Guerilla Marketing Definietions:
- http://www.google.com/search?q=guerilla+marketing
- http://en.wikipedia.org/wiki/Guerrilla_marketing
- Or you can ask these guys: http://www.gmarketing.com/index.phtml
Blogs/ Sites:
- http://blog.guerrillacomm.com/
- Guerilla Ads Part 1
- Great Guerilla Ads Part 2
- http://www.ibelieveinadv.com/category/ambient-outdoor/
- http://adsoftheworld.com/taxonomy/media/ambient
- http://launching.blox.pl

Examples:
http://www.moo.de/


http://www.leoburnett.com/


http://www.creativecircus.com/




http://www.ibelieveinadv.com/2008/03/super-attak-flex-gel-heavy-hanging-objects/


http://uaddit.com/discussions/showthread.php?t=642

http://adsoftheworld.com/media/ambient/arrive_alive_drunk

http://directdaily.blogspot.com/2008/02/citysearchcomau-small.html


http://uaddit.com/discussions/showthread.php?t=642


http://www.ibelieveinadv.com/2008/02/alberta-travel-chair-lifts-climbing/


http://adamo.tumblr.com/post/26704027


http://www.uncle.no/

















http://www.frederiksamuel.com/blog/2007/10/vw-eos.html




































Videos:

Homework / Next Class

Guerrilla marketers have been stealing from the graffiti community since day one. This week we will steal from them. Your homework is to research guerrilla marketing campaigns and rip them off. Use the projects and links listed above as a starting point. Turn this den of evil into the power of good. Create 2 different project ideas based on your research. Ideally your intervention will make the world a better place. At a minimum it should be clever and/or funny.

Come to class with visual evidence (ie images) of two completely different (yet equally brilliant) geek graffiti projects. These images should be online at easily accessible URLs. We will look at everyones project in class next week.