These 3 issues are becoming more important as technology becomes more unbelivable. New digital technology becomes more robust while it shrinks in size and cost making the role of the designer more critical to creating a healthy sustainable future!

Tucker helped found some important design organizations: Smart Design, frogdesign NY, Razorfish and now Springtime USA. For 17 years he was busy at Smart Design helping to create products, packages, environments, branding, and graphics that fulfill economic, ergonomic and psychonomic needs; like the widely-acclaimed Oxo "GoodGrips" universal kitchen tools, and lots of comfortable, practical, profitable, and fun stuff. In 1997 he organized and opened frogdesign's New York multi-disciplinary studio. From 1999 to 2001, as Executive Vice President, Research & Development for Razorfish, Tucker built the physical industrial design capabilities and helped direct Razorfish on a global level.

Over his career he won many design awards, his work is in museum collections, he's written lots of articles, organized national conferences for the ACD and IDSA, edited Product Design 6, lectures from Budapest to Tokyo, and has taught at Yale, Parsons, Cal Arts, University of Cincinnati, and Ecole Nationale Supérieure de Creation Industrielle, Helsinki University of Art and Design, and Pratt Institute (where he graduated in '74). He helped Lisa Krohn with her seminal "Phonebook" project at Cranbrook Academy of Art and is working as "Guru" for The L!BRARY Initiative with the New York City Board of Education, architect Henry Myerberg, and the Robin Hood Foundation. He is serving on the Board of the Architectural League of New York and is a Fellow of the Industrial Designers Society of America. This seamless integration on all media demands a new kind of designer, that's why Metropolis magazine called him the "last industrial designer."